Sponsorship can build real and tangible relationships with consumer or corporate audiences, yet its power is generally underestimated. At Powells we have built a pre-eminent reputation in this field, working with high profile clients such as Procter & Gamble, cider maker HP Bulmer and automotive components company Federal Mogul.

The England Rugby Union Team, The England Cricket Team, The Football Premier League and the British Touring Cars Championship are just a few of the sporting bodies with which Powell Communications has sponsorship experience.

We can help to identify sponsorship opportunities, advise on the tactics required to make a sponsorship work effectively and manage the programme on a client’s behalf.

We ensure that sponsorship integrates fully into a client’s overall communications strategy. We also regularly collaborate on sponsorship programmes with agencies working in other areas of the client’s marketing communications mix.